You are about to read excerpts of a Whatsapp chat between me and a an ace marketing, promotions and business development consultant. The outcome of the conversation has availed us the opportunity to be signed up as a viable company they can work with to help raise our client portfolio.
Viability? Of course the obvious concern to have before committing. This demand, is the premise of the chat, and my response is how we have encouraged our clients to take the steps towards owning a symbol of success.
I will assign the tag “MPBD Consultant” and “CDO” (Chief Design Officer) to help you follow the conversation.
MPBD Consultant: Why should they buy?
CDO: The Why, Are borne Out Of The Obvious answers to what we call the 3 fold questions.
- Can they be sure to continue to make the kind of money they’re making now if their competitor looks better than them and attracts their customers with better business image?
- Can they use their current logo for the next 20 years minimum and won’t feel a need to change it or have a sense of dissatisfaction towards it because of relevance?
- Are they certain that their logo is secure enough such that as they grow in overheads they’d be secured from staff using their logo for personal use?
The answers to these questions is the reality of many businesses in Nigeria; well over 70% hoping I’m not exaggerating.
MPBD Consultant: Okay, So?
CDO: I will reference the above questions by stating these realities.
1*. Most cannot continue to make the money they make once or soon as their competitor has better image. It is certain. Meaning image right from identity can affect their bottom line.
2*. Without the longevity of use of a logo due to dissatisfaction for instance, which most businesses experience, they’d be spending on what should have been spent once and for all for the long term.
3*. Many businesses in our clime, are susceptible to identity theft. After all through the process of having their Logo made, security and management was never built into it.
MPBD Consultant: A logo with a shitty product/service or customer relations can’t save a business.
CDO: Yes, but then, there’s no business that subscribes for best practice approach towards the acquisition of its identity that has its operations or processes as shitty. Why? Mindset. The processes or operations side of the business (product or service) inclusive are premised on mindset AKA the corporate thinking. Remember that “Good thinking always equals good product”. Ownership of a good Logo is directly proportional to good corporate thinking.
CDO: We will only ultimately work for businesses that are vision led. For them there’s premium demand that every bit of the business has to be squeaky.
MPBD Consultant: But constant logo change signals a bad company or product. Benz or Toyota or Coke Logo haven’t changed in decades?
CDO: Exactly. That’s why my statement in number 2* is essential. Under best practice approach a Logo is made for the long term. That’s what we’re bringing to the table. Longevity of a Logo is the product of best practice approach + vision.
We can take a company at whatever stage that it is through this process of ownership of a good Logo and will provide support via advisory and consulting to ensure it is successful.
CDO: They just need to have a vision to be special, different, better positioned, desire to be attractive to foreign investment, audience, etc. A veritable big picture that isn’t mundane for just the mere sake of making money. Any business can. Not every business can be a brand. The difference maker is vision.
They need to be purposed on truly wanting to be a brand even though growing or about to be there.
MPBD Consultant: Okay, I see.
We can just hash out expectations and MOU and all.