On this fine Saturday morning, the sunshine had pierced through the curtains allowing a ray of light that alerted that the day has begun. Whilst still contemplating on a series of flash thoughts and adjusting the duvet to get warmer from the chill, my phone rang. On seeing the name of the caller, I knew something was up. “Dayo come to my office we need to see you before 12noon”. This was 9:34am. Fortunately I was just around the corner to their office having spent the night in the house of a bosom friend. The jump out of bed wasn’t as swift, all thanks to a long night of KFCs and video games…proving skills, strategy and bragging rights. Imagine that moment when Arjen Robben is about to hammer a shot at goal and I say “Light it” on the tap of the button. Lol.
Up, dressed and away in a taxi I had called, I was in their office well before noon. “Come upstairs”, was the instruction I received after calling that I was within the office premises. I had never been there but I knew the office. From out of one of the doors in the pretty long hallway, steps out my caller, a senior friend, we shook hands, asked about family, work, and the usual and then he ushers me into about the largest office I had ever seen. It could have well been as large as two or three basket ball courts. I didn’t know people had that size of office in Naija. Maybe the president, if he did.
…back to the gist…
The furnishing was clean, exquisite and simple. Imagine the walk down through the office to the CEOs table who was right there seated. All protocols observed, then the CEO opined “you come highly recommended”, I smiled but just before that closed, “how’s work”? He asked. Without much thought I said, sir, “work is always work in progress. It’s a daily task of surmounting challenges and enjoying the wins”. The CEO was quiet for a second, looked away from me, turned to my senior friend and said, a good number of my friends won’t even have answered this question like this. They’d sound like their business is all rosy and soon take turns at you brandishing the “all is awesome” narrative. I didn’t think much of what he said but when he turned back to look at me, he said, the logo project is yours. And that project was a 5 figure that was whiskers away from 6. Men! I wish it was 6.
This was how my relationship began with the CEO. Then about a week to our completion of the project, “Dayo, I need to see you”. It was an SMS. I was there as quickly as I could. He was really expecting me. He loved roasted corn and had sent for some to be bought. We talked about his need for a personal logo for himself. This need, he described via a long narrative about his life, his faith in God and his desire to leave a legacy that will be symbolic for his children and children’s children. He wanted to make a mark for his existence on earth, indeed his identity. One that represented everything he lived by and upheld as value. I was excited at our conversation which transpired with roasted corn and Coca-Cola in the mix.
Before this particular CEO, I had met with HNIs (High Net-worth Individuals). From a few of them I was well aware of such expression of similar desire albeit not as profound as the CEO. And I know there are many out there like him. It is for them, we have officially launched our Elite Legacy Package. It’s been a long time in the making.
Guess what!? A few months before completing this write-up, I came across a post from someone I admire and respect, although without the opportunity to meet him just yet. His name is Lanre Olushola (The Catalyst). On one of his LinkedIN posts he said:
“Your Identity determines your legacy. Your legacy determines your children’s identity.
How are you currently known?
What are you currently known for?
What will your children be known for?
What are you actually living for?
What is your IDENTITY?
What is your LEGACY?”
Mr Lanre Olushola nailed it. And I didn’t hesitate to comment that we were already cooking something up in line with his post in the comment trail. So even if all this was part of a marketing stunt, well, there you have it from the man recognized as one of Africa’s premier life, mind emotions and behavioral change coach. “Two rights don’t make a wrong”, you know?
What is ELP?
The Elite Legacy Package (ELP) is an exclusive logo and identity service. It is for the legacy minded HNI. ELP provides global trademark ownership, usage and management of a symbol to propagate longevity of renown. It is for such an individual that has built a successful legacy or personal brand that’s backed by wealth and associated with either or all of these criteria; highest national or professional honors, social and political influence, royalty, academic reckon, enduring celebrity status or top level corporate profile.
Only 4% of people have achieved owning a logo that fosters and propagates their renown globally. Asiwaju Bola Ahmed Tinubu is one of them that you most certainly know.