continued from previous post.
The average age of 19yo – 40yo. With youth comes unbridled exuberance. And to the youth with millions in hand, what do you expect?
2. It has arguably the most value exchange that’s measured by net worth. Net worth guarantees more privileges, more leeway. Anything other than this is BS! Davido has a credible net worth.
3. The Nigerian music industry has come of age that it now pays the premium for products/services. For example, things a typical SME or individual will consider ridiculous to pay 20k for, the music industry won’t bat an eye to pay it. Average services within the industry are priced in millions. Calling the shots in millions is like every day.
4. The psyche operating in the Nigerian music industry is far global and larger than life for the average Nigerian. Don’t even talk about it if you haven’t rolled on its streets.
5. The industry already understands acts of favours and readily rewards them generously. It is mostly done behind the scene. Davido however happens to be one person known to be lavish about his generosity beyond the regular patterns that operate within the industry. He is probably the greatest at it. Of course, if the greatest asks, he will get. It was industry players that made the larger donors.
Consider this a prelude to what I consider to be the never before said lessons from the Nigerian Music Industry That SMEs can learn from. I’ll like you to remember that Nigeria’s foremost logo designer is bringing it to you from an insider perspective.
