On the beautiful morning I saw the Facebook post of Mr. Fela Durotoye’s presidential ambition, I soliloquise “Way To Go” – somewhat like a cheerleader. A new Nigeria, boy! Who isn’t looking FORWARD to that. “We need fresh blood”, that’s one of the mantras of the typical Nigerian, mine indeed if you ask. This is why I’d want a really “Fresh Blood” (I state this with the sentiment of him being a big brother) to be meticulously accurate far beyond our should-be exiting political “veterans”.
Dear Mr. Fela Durotoye and to whom it may concern, please the lion on the ANN (Alliance for a New Nigeria) logo is “Walking BACKWARDS”. Let me reveal my facts to you.
1. The eagle on the Nigeria Coat of Arms is looking BACKWARDS.
2. The Dangote Eagle (logo) is looking FORWARD.
3. The Hillary Clinton H logo has a FORWARD facing arrow. You can confirm this as stated by the identity specialist Michael Bierut who made the logo.
A logo is the visual introduction of a brands story. It is the identity of a brands qualities, character or characteristics. It represents what a brand stands for, envisions and as well expresses the most vital idea a brand wants the public to believe or be inspired by. A logo is the first most important distinguisher of a brand. It is not just design. It is to this end, it’s necessary that every bit of a logo must be correct and understood for its correctness with regards to the vision.
Written by Dayo Abiola – Chief Design Officer of Dayo Abiola – Nigeria’s foremost logo making company.