The keyword behind the inspiration of this logo is the word “Outstanding”. The vision of the business (to be outstanding from the rest and be the best and No.1 natural skin care product line in the world) guided our creative thinking. We’re sure you can already see the idea. But before we cap on it, we’d describe the general idea of the logo.
What you see is our organized way to present a cluster. By cluster we mean the existence of the many cosmetic businesses, especially small businesses. Hence, the purpose of this logo is to visually re-enforce the understanding of the reality of this cluster in the market place as a unique strategy for SAVVVY Cosmetics to prove it is an outstanding cosmetic business. And we believe it is important for the public to perceive this through the logo.
The logo is set as a word mark. The V that’s made to stand out is the central theme of the logo, which represents the “outstanding” niche of the business.