I had intended to title this “Why Wait Till You’re 70”, but as I pondered about the source of the inspiration, I realized it won’t do justice.
Last week, as a I reviewed the advisory and fantastic work done together with a marketing expert towards attracting our ideal customer, I felt a strong nudging to go through my previous chats with some of my smart friends.
One chat caught my attention, it was my chat with the highly distinguished Segun Awosanya aka Segalink.
He said; “60% of my clients are in their 70s. The youngest are in their 50s. I don’t do business with people my age or younger. They mostly can’t afford it or understand my rationale”. Someone might ask, does Segalink have a business? Yes, he’s the founder and CEO of Aliensmedia.
Let me tell a story to corroborate.
A friend took me visiting the office of someone he felt I needed to see. The importance for him was that he was certain he’d be interested in my expertise. Entering the office, lo & behold it was a man in his 60s.
When it was our turn to state the reason for the visit. I went straight to the point. “I’m all about legacy success, I’m a specialist at providing advisory and the creation of the best visual proof and longevity of all your hard work. You can’t be the one sitting on that chair forever”.
A young man and staff of the Boss, commented. He quizzed me about the justification of all I had said with a splish-splash of sarcasm. No sooner did the young man finish, he asked me to continue.
Today, from that man, I have the contact of a state Governor. He’d call me up and say, you’re free? Let’s go see the commissioner. There’s a lot more…and yes! He hired me for my specialist service.
I called my marketing expert to say, we have a new theme. Executions remain the same but under the theme “Why Wait”. So like any book does to the reader, Segalink was worth reading.
Now I’d like to ask, why wait till you’re 70 to imbibe the mindset of building legacy success? The best time is now. And I am happy to show you how.
