“Daddy, I think God must have had sparkles in his pocket, took a dip to fetch some and spread it into the sky or how else could he have made the stars?” At this moment, walking home from the neighborhood grocery shop at twilight, I couldn’t help but interrupt the relative quietness around us with a burst of laughter.
Why do you think he used sparkles? Stars are sparkly, she replied. I didn’t think it was time to begin the scientific explanation of what stars are. Her knowledge of it will come in due course. Besides, I considered her idea of their existence to be epic.
The important thing, however, is that as an adult I know that stars aren’t sparkles in the night sky. I know that the science behind it can only have been by a genius creator. I know that simple as they may look in a child’s eyes, there’s more to them than the eyes can see.
As we went along, the thought of the many times I’ve had to deal with prospective clients who feel there’s “nothing” to the design of a logo flooded my mind. Matter of fact any attempt to explain it as a highly cerebral process would be considered hogwash. Indeed just like the idea that stars are merely sparkles in the night sky.
The design of a logo that must become the vital visual asset of any business must be forged out of a detailed brief, wherein research and creative thinking that’s a mix of experience, expertise, industry knowledge that relates to the business, knowledge and the strict observance of the science of mnemonics, futuristic and expandable use of the logo as well as outcomes that border around the technical rendition of the logo with regards to its ease of production is just a summary of what’s required of a specialist logo designer.
