Early in life, in my pursuit of personal fulfillment, I find motivation from various sources; war movies based on a true story, autobiography books, Muhammad Ali’s inspirational speeches, dogged 90’s rap artists and a very few of today’s MC’s who transmit doggedness and pride in their artistry that I so vigorously apply whenever my headphones work. But my greatest motivation comes from the Ultimate Man, who questioned his disciples about his identity. (Mathew 16:13-16). This led me to realize that the first step towards greatness is desiring who you want to be, despite the challenges and even mockery it may attract.
In my mid-twenties, I recognized the significance of this defining moment, which prepared me for what was to come. My journey began with claiming the title of Nigeria’s foremost logo designer, followed by several other achievements. Now, I’m introducing the TRY AM Series, a campaign inspired by our esteemed clientele – high net worth individuals, visionaries, and successful entrepreneurs. Their audacity and success motivate us to be bold in our endeavors. While the campaign proudly showcases our prestigious clientele, it also serves as a masterclass in customer targeting. We believe that any business can attract ideal clients with the right strategies and patience. Here are some key lessons from our campaign:
* Identify Your Ideal Client: Success starts with knowing your target audience inside out and creating detailed buyer personas.
* Showcase Your Expertise: Demonstrating expertise through compelling content attracts high-profile clients.
* Cultivate Relationships: Building strong relationships with existing clients is crucial for referrals and trust.
* Be Persistent and Patient: Targeting high-profile clients requires time and dedication. Stay committed to your vision and put in the effort to achieve it.
* Dare to Be Different: Stand out from the competition by embracing innovation and creativity.
Welcome to the TRY AM SERIES.
Follow the campaign on social media using #TryAmSeries.
