Change inevitably occurs, and when it’s for good reasons, welcome it.
It has never made sense to me to earn barely more than what it costs for a pack of pizza for a logo. Why? Firstly, logo design as an art form does not match the charges demanded by many graphic designers. Secondly, the science of the craft makes it a different kind of luxury. This is because luxury is intelligent design and never slapstick. Thirdly, as a business tool, it’s the most vital visual asset.
To a very important question; what’s the reason businesses, specifically SMEs, haven’t seen the need to place premium regard on it as an empire-building symbol of success like the big brands do?
The feeling this question raised had an emotional injury on me and I decided to change it. So what did I do? I started by realizing that I needed to approach the customer differently.
The approached worked, and I set myself on the pedestal of 5 figure earnings for a logo. What some close circle friends thought was impossible.
The change occurred because I wrapped around my name the value that comes from my expertise, knowledge, reliability, adherence to global best practices, business character, mentorship, observing the greats, and the resultant guarantee of true ownership of a logo made by me. On top of this again, I read about men that did what others said was impossible.
Nigeria is blessed with a vibrant SME sector. It’s a Lion but it doesn’t roar loud enough. I prescribe the following:
1/ The “Logosphere” environment for SMEs must change before real brand-building feats can occur for the greater number. 2/ True professionals in the design industry must find themselves attracted to SMEs and not only exclusively available to the big brands. 3/ Where there’s value there’s progress. SMEs need to upgrade their yearning and reward for value. 4/ Systemic pride is a composite part of any brand. SMEs must do things that make them proud of their penchant for contracting their support services to the premium best, thereby creating an experience of world-class value.
