One of the best work/life balance I’ve ever had was when I lived a 10 minutes walking distance away from the office. The perk of saying hello to lovely people as I walked on by till I get to the office was of immense value.
I loved the walk. However, some days in the office had their downtimes. And to help myself on any of such days, after the close of business, I’ll stroll to my friend’s music studio. In the studio, soon after making the pleasant exchange of greetings with the guys, I’ll head straight to the recording/production room. There, I’ll shut the door, sink myself in the chair, exhale, and then crank up the power to listen to the entire album of Rick Ross titled “Deeper Than Rap”.
Time in the room was my no worries-zone. I could max the volume without having to bother about disturbing the peace of the neighborhood. Listening to every track of the album was like experiencing a live orchestra. You could hear a pin drop from the speakers. It’s an indescribable feeling. This is something many people have never experienced with music, until Dr. Dre, desired to solve that problem.
Dr. Dre the co-founder of the company responsible for the iconic headphones “Beats by Dre”, in a quote, which I paraphrase said; “People don’t hear half of what is in the song or half of what comes out of production from the studio and I wanted to give people that experience”. Believe me, you don’t. Beats by Dre brought you music in your ears like the studio experience.
This is what the WHY for Greatness is all about. It’s the compulsive and compelling reason to do something special. This applies to my love for the craft as a logo specialist. Many SMEs have never experienced the idea of a logo as a “company’s most vital visual asset”. You won’t hear this statement from any designer in the world. My goal is to preach this idea and help elevate a greater sense of purpose in the aspirations of entrepreneurs who will own a logo that will become their symbol of success in the same way the greatest business founders in the world do. You too can find your Why for greatness.