Branding Grassroots Football in Dutse: A Private Sector Driven Tournament Designed for Transformation

Patrons:
Hashim. H. Hashim (Special Adviser to the Governor on ICT II), Hon. Aliyu (Administrative Secretary APC, Jigawa State), Mr. Dayo Abiola (Creative Director, Dayo Abiola Consulting Ltd), Mr. Hashim F. Hassan (CEO, Hasinah Restaurant and Confectionery Ltd), Mr. Ahmed Maigeri (CEO, MTown Hotel), Mr. Thomas Ukubile (Managing Director Komplete Konsult), Mr. Hakeem Ibrahim (CEO, Adediji Constructions Limited). Mr. Ibrahim Muhammad Sani (CEO, Grand Ambar Palace Hotel).

 

In Dutse, like many parts of Jigawa State, Nigeria, football lovers express their passion for the sport in ways that embody the resilience within their communities. For years, the streets have produced raw talent, yet opportunities for growth and recognition have remained limited. Gadawur Championship/25 is determined to change that. This is not just a tournament; it is a unique 5-a-side competition—the first of its kind—driven by private sector collaboration as a platform for empowerment and an avenue to redefine possibilities through a brand-inspired tournament for young talents and the community at large.

Gadawur Championship is a BALLUP Project—an initiative of Dayo Abiola Consulting Limited – Nigeria’s foremost logo design company. This championship stands as a testament to the power of vision, branding, and private sector investment in grassroots development. As a wholly private sector-driven initiative, it serves as a catalyst, rallying the private sector in Dutse to contribute in meaningful ways, ensuring that every effort, no matter the scale, impacts the passionate young football lovers who fill the streets of Dutse, Jigawa State, Nigeria, in great numbers.

The Gadawur Championship logo, designed by Dayo Abiola Consulting Limited, embodies the philosophical origins of Dutse and its legacy. The antelope symbolizes speed, agility, and resilience—reflecting Dutse’s dynamic spirit. The Integrated football element and rocky terrain – which Dutse is known for – highlight the tournament’s deep ties to the sport and grassroots ecosystem. Framed within a shield, it represents strength, unity, and endurance. As the championship grows, this emblem will remain a lasting symbol of vision, legacy and private-sector-driven football excellence in Dutse.

The Gadawur Championship/25 is built on the principles of success, identity, and empowerment. It is about elevating young athletes, fostering a spirit of excellence, and showcasing Dutse on a grander stage. It is proof that when passion meets opportunity, communities grow stronger, and individuals unlock their true potential. This tournament is not just an event—it is a lasting legacy, designed to inspire, uplift, and redefine what is possible in Dutse.

At Dayo Abiola Consulting Limited, Nigeria’s foremost logo design company, we believe identity shapes destiny. Through this initiative, we are crafting a brand-inspired experience where empowerment takes center stage, with Dutse emerging as a beacon of excellence, resilience, and success. Leading the strategic execution is Sanni Hujjatullah Abdulkareem, Corporate Strategy Specialist at Dayo Abiola Consulting Ltd, ensuring that every detail—from planning to private sector collaboration—translates vision into impactful action.

Press Conference of Inaugural Edition of Gadawur Championship. February 25, 2025.