Our Belief.

We believe that a logo is a Symbol of Success. It is a vital visual asset that represents the triumph of conviction over doubt, determination over obstacles, and action over hesitation. It gives expression to the victory that precedes every enterprise and the ambition that propels it forward.

Before You Engage Us, Let’s Establish Alignment.

Our practice reflects enduring relationships with distinguished organisations and individuals, built on a shared understanding of our philosophy, standards and approach. Through our Identity Programmes, prospective clients gain insight into our philosophy, approach, and exclusive dedication to logo design and corporate identity. We undertake engagements aligned with our standards and expertise, creating identities worthy of our clients’ ambitions and the distinction they seek to establish.

Understand Our Identity Programmes →

Explore Our White Paper →

Established in 2014, Dayo Abiola Consulting Ltd has established an institutional position as the House of Legacy Symbols. With more than 300 logos completed and approximately a quarter remaining under our stewardship, our distinction rests on a singular dedication to logo design and corporate identity, an uncompromising commitment that has shaped our practice since its inception.

Headquartered in Lagos, Nigeria, we operate from the heart of Africa’s leading commercial gateway. As the continent’s second largest city economy, Lagos is one of the world’s fastest rising megacities, home to major corporate headquarters, Africa’s largest startup ecosystem, and a thriving maritime and industrial economy that connects international enterprise with the continent’s rapidly expanding markets.

Operating within this dynamic commercial landscape has afforded us the privilege of serving organisations across diverse sectors of the economy. The breadth of that experience has refined our thinking, shaped our artistry, strengthened our discipline, and deepened our understanding of the identity challenges confronting ambitious organisations. From this foundation, we serve clients across Africa, Europe, the Middle East, North America, Australia, and the Caribbean, bringing the perspective, creative rigour, and professional discipline expected of an internationally engaged specialist consultancy.

For us, every commission begins with one unwavering objective: to create a vital visual asset. Whether an identity represents an enterprise, institution, government agency, political figure, distinguished thought leader, or high-net-worth individual, it is conceived to inspire recognition, command respect, establish distinction, and embody the ambition it represents. We create symbols that resonate with the organisations and individuals they represent and with the people they aspire to reach.

Our distinction rests on a deliberate and uncompromising decision: to dedicate our practice exclusively to logo design and corporate identity. We remain undistracted by the breadth of generalist design services, unburdened by competing creative disciplines, and unwavering in our commitment to the mastery of our chosen field. We do not seek to do everything. We seek to advance our specialist practice through original thinking, audacious creativity, exacting standards, and an enduring devotion to the art and discipline of identity design.

This singular focus has established our leadership position as Nigeria’s foremost logo design and corporate identity consulting company. It is a distinction we hold with pride and a responsibility we approach with the seriousness it demands. Because we understand that when identity is right, recognition follows. Recognition strengthens distinction, distinction expands opportunity, and opportunity creates the conditions for greater influence.

That enduring principle defines our purpose: to help bold visionaries seeking differentiation establish identities worthy of their ambitions, capable of commanding distinction, and built to represent what they aspire to achieve.