Our Belief

An enterprise’s first need is an unmistakable visual existence. Without one, it remains difficult to distinguish, difficult to remember, and difficult to trust. A thoughtfully conceived corporate identity is therefore not decoration. It is an enterprise’s first public declaration of value and the unmistakable proof of its existence.

The logo stands at the heart of that identity. As an organization’s Vital Visual Asset, it is the indispensable evidence of its existence, defining its individuality, differentiating it with clarity in the marketplace, and making recognition possible. As one of an organization’s most valuable strategic assets, it is worth defending, managing, securing, and strategically deployed with unwavering consistency wherever the organization is represented to achieve ubiquitous recognition. From this foundation, confidence is earned, distinction is established, and enduring commercial value is created.

As Nigeria’s foremost logo design company and a specialist corporate identity consultancy, our practice is founded upon this conviction. It is the philosophy to which we have devoted ourselves since our founding, guiding every commission we undertake for bold visionaries seeking differentiation. Our purpose is singular: to create a Symbol of Success worthy of the ambitions it exists to represent, whether for an enterprise or a personal brand, touching the heart of its owner and the heart of the people they seek to touch.

Dayo Abiola Consulting Ltd is Nigeria’s foremost logo design company and specialist corporate identity consultancy dedicated to the creation of Symbols of Success.

Headquartered in Lagos, Nigeria, we operate from the heart of Africa’s leading commercial gateway. As the continent’s second largest city economy, Lagos is one of the world’s fastest rising megacities, home to major corporate headquarters, Africa’s largest startup ecosystem, and a thriving maritime and industrial economy that connects international enterprise with the continent’s rapidly expanding markets.

Operating within this exceptional commercial landscape has afforded us the privilege of serving organizations across every major sector of the economy. The breadth and diversity of that experience have refined our thinking, strengthened our discipline, and deepened our understanding of the identity challenges faced by ambitious organizations. It is upon this foundation that we serve clients across Africa, Europe, the Middle East, North America, Australia, and the Caribbean with the confidence, perspective, and professional rigour expected of an internationally respected consultancy.

For us, every commission begins with one unwavering objective: to create a company’s most Vital Visual Asset and enduring Symbol of Success. Whether the identity represents an enterprise, institution, government agency, political figure, or distinguished High Net Worth Individual, it is conceived to inspire recognition, command confidence, establish distinction, and faithfully embody the aspirations it was created to represent, touching the heart of a business or personal brand and the heart of the people they seek to touch.

We know that when identity is right, recognition follows. When recognition follows, confidence grows. When confidence grows, opportunity expands. That enduring principle defines our purpose: helping bold visionaries seeking differentiation establish unmistakable identities that build confidence, lead with distinction, and fulfil the ambition to Expect Success Always.

Our Vision

Together, to walk the streets, drive pass billboards on the highway, look down at buildings from the skyline; be it on TV, a website, a car, a truck or a T-shirt, I’d love to see 3 out of 10 logos anywhere in the world designed by us.

Our Mission

To create a Symbol of Success worthy of every client’s ambition through excellence, precision, originality, and an uncompromising commitment to enduring distinction.

A tale of logo design passion from our Chief Design Officer.

From logo design, I’ve received a $100 as gift in addition to my bill. In the companies I worked for, senior colleagues scored me A+ on logo renditions than other designs. Wealthy people have accorded me thoughtful respect, giving me the opportunity to befriend them. I have never had my work turned down because I always give my best. A CEO once told me I wasn’t paid the full worth of my work and raised it. I’ve witnessed looking into people’s eyes, the satisfaction and emotional connection for the logo I made for them. A client once said to me “this is a logo to stand for”. My former boss told me, I was the best he knew at it and that the student has become the master. Two weeks to my wedding, God sent me a logo design work that saved me from borrowing. I’ve earned more money making logos than any design related task. It’s the only work I love to stay up late and rise early to do. It’s why I founded, Nigeria’s foremost logo design company.