The story of the Oyo State Agribusiness Summit 2020: Grow Oyo logo started on the 11th of January 2020. On this beautiful Saturday morning, in the middle of a meeting, my phone rings. It was my long time friend, the Chief Executive Officer of Verflex Communications Limited. It was this phone conversation that led to been tasked with the brief.
And here’s the magic we came up with. Read below the exciting way we concocted the logo and the symbolism therein.
The logo is called “Grow Oyo”. This logo is an elaborate focus on growth. The character of the logo contains the following:
- The sun.
- The map of Oyo state stylized as a tree.
- Wheat branches.
The Sun represents the actualized presence of investment of a similar kind to the way the Sun is a vital resource to agriculture (think of the process of photosynthesis). There you have it.
The map of Oyo state stylized as a tree represents the idea of an existent and long standing agriculture sector in the state.
The Wheat branches represent diversity. The agriculture sector is a multi-faceted, and multi-disciplinary one. We used the branches to depict so. More importantly the pattern which is fashioned after a wreath represents growth.
Green to represent the growth impact of the summit. Yellow to represent optimism.
While the work was ongoing, I shared with my friend Mr. Miles Newlyn. I love to get his feelings on our work.
The Oyo State government under the leadership of His Excellency, Governor Seyi Makinde, is hosting this maiden event themed “Grow Oyo: Invest in Agriculture” in line with the administration’s vision and road map towards changing the agricultural landscape of the state towards becoming the agribusiness hub of Nigeria. It is in this context that the summit on agribusiness is going to showcase the economic opportunities in the Oyo State Agricultural sector.
The Oyo State Agribusiness (Investing in Agriculture) is supported by IITA, AFDB, the French Government and other agricultural development organizations, locally and across the globe.
The Grow Oyo logo was created by Dayo Abiola under the auspices and supervision of Verflex Communications Limited – lead communications and brand consultants of the Agribusiness Summit.