The ultimate goal in any human endeavour is success. From as far back as recorded history, royalty and nobility created symbols with which they could easily establish their power, influence and legacy. Merchants and business people soon embraced the practice. In their case, it was to validate originality, integrity, superiority and reputation, while fostering recognition of their products or services. In modern times, similar reasons for creating a symbol still hold sway.
What is a Symbol of Success? It is the creatively designed evidence of the existence, emergence, greatness or power of a corporate or personal brand, created for uniqueness and differentiation. It is what is popularly known as a logo. Why should you have a Symbol of Success? For small and mid-sized businesses especially, it is to assert a unique position in a highly competitive marketplace and prove to customers that your business possesses all that they hold dear. For big corporations, HNWIs, influential personalities and thought leaders, it is to establish authority, distinction and recognition, communicate influence and create a lasting symbol of their significance and legacy.
These questions, and the answers, are uniquely rooted in the thinking of Dayo Abiola Consulting. From Aristotle to Socrates and Plato, and from African philosophers such as Zera Yacob and Anton Wilhelm Amo, conscious inquiry has long been a pathway to greater understanding and purpose. It is why the questions we raise and the answers we pursue matter to us, defining not only what we do, but why we exist.
To own a Symbol of Success, you begin by coining a good business name. Decide what your business will be known for. Think about how you want customers to feel when doing business with you. Write down carefully articulated vision, mission and purpose statements. After you’ve done these, you can now search for a professional to design it. To be sure you have acquired a Symbol of Success, the logo must be easy to recognise — modern. An overcrowded design or illustration is old school. It must evoke feelings. It must be built around a shape or visual idea that people are familiar with or can relate to. It must mean something. It must be easy to reproduce across different media. Finally, you must love it for what it means.
The idea that a logo is a Symbol of Success is a globally unique postulation by Dayo Abiola. It is a philosophical premise that forms part of our corporate position, defines our work and explains why we remain passionate about delivering excellence to our clients.
“Symbol Of Success” Series is Written by Dayo Abiola. Creative Director, Dayo Abiola Consulting Ltd.
