The ultimate goal in any human endeavor is success. From as far back as recorded history, royalty and nobility created symbols with which they could easily establish their power and influence. Merchants and business people soon jumped on the trend. In their case; it was to validate originality, integrity, superiority, reputation and foster the recognition of their product or services from others. In modern times similar reasons to make a symbol holds sway.
What is a symbol of success? It is the creatively designed evidence of the existence or emergence, greatness or power of a corporate or personal brand for the purpose of uniqueness and differentiation. It is what is popularly known as a Logo. Why should you have a symbol of success? For small and mid size businesses especially, it’s to assert a unique position in a highly competitive market space. And to prove to customers that your business possesses all that they hold dear in their heart.
To own a symbol of success, you begin by coining a good business name. Decide what your business will be known for. Think about how you want customers to feel doing business with you. Write down a carefully articulated vision, mission and purpose statement. After you’ve done these, you can now search for a professional to design it. To be sure you have acquired a symbol of success; the logo must be easy to recognize – modern. An overcrowded design or illustration is old school. It must evoke feelings. It must be made of a shape people are familiar with. It must mean something. It must be easy to reproduce across different media. Finally you must love it for what it means.
The idea that a logo is a symbol of success is a globally unique postulation by Dayo Abiola. The idea forms part of our corporate position as a philosophical premise that defines our work and why we will remain passionate to always deliver excellence to our clients.
Symbol Of Success Series is Written by Dayo Abiola. Chief Design Officer, Dayo Abiola, a logo making company.