Naming a business is one of the most important stages of the destiny of any business. It is similar to the same reason a name is important to the destiny of any human being. However a good number of SME startups take this stage for granted and they don’t even know it. There are good names and bad names.
As much as naming your business can be a DIY – do it yourself decision, seeking professional assistance from a brand or marketing communications expert is a step in the right direction. Business thrives on principles – in this case business communication principles. The creation of a logo that must become a symbol of success requires the imperative to adhere to business communication principles. Because a logo promotes a good business name with greater visual impact.
There are three principles to naming a business. 1. Instantly Perceivable. A good business name must be something people already know, can imagine or connect with in relation to the product or service. 2. Founder Trust. Before starting a business, the founder would likely be known for expertise, vast knowledge or guarantee of satisfaction to people. Consolidate on this trust. Hence, the business name can be the founder’s name. 3. Appropriateness. Bear in mind that people look at a business from the point of view of how it meets their need. A good business name is one that rides on peoples inclinations to sex, religion, habit or desire.
#SOS Symbol Of Success Series is written by Dayo Abiola. Chief Design Officer, Dayo Abiola – a logo making company.