We don’t sell design albeit we are a Logo making company. Rather we sell the result of design – a feeling or a desirable end. This is what we communicate, and much as our communication can reach as many people, there’s greater resonance to people who connect emotionally to our message.
Successful People know themselves because success is a sense of accomplishment. In business specifically, it takes many forms.
- Becoming an entrepreneur with a Think Big Vision is rare. For the entrepreneur that acts against all odds with the many contending reasons to start the business, and to still take the bull by the horn, that person is successful. 7/10 don’t ever get to cross over.
- The transition from a business to a brand. Dozens of businesses and business owners are not driven by the mindset to desire what lays on the other side, which is the ability to command loyalty, trust, premium price, and the likes that rule the mind of successful people. Rather, making money for money’s sake is all that matters to them. This isn’t the mentality of the successful.
- Uncompromising. People who compromise are not successful. In business, smartness is the understanding that best results are achieved by the quality of advisory and people who do what you want done. The law of sowing and reaping works in business, such that if you put in garbage, you get garbage out. But put in quality, only quality comes out.