To add to what Mr. Masiyiwa has said in his Facebook post on the 10th of July, 2016, “building a culture of brand integrity requires a solid identity foundation” – Dayo Abiola. Many African entrepreneurs are ignorant of the power and influence of a properly made identity – a logo – on their business. A…
Arjowiggins Creative Papers, has a history of producing fine and custom-made papers that extends back to 1770. “From our Anglo-French roots we have grown into a leading paper manufacturer with a global reach, marrying nearly 250 years of experience, knowledge and skill to the most advanced technology available, to serve customers large and small worldwide.…
Winner of the best TV station for the 10th time, has in a bid to celebrate its 21 years anniversary, broken one of the most fundamentals of logo (corporate identity) rules. A logo must stand alone without any form of graphic or font based element around it – a necessary space called the ‘exclusion zone’.…