Winner of the best TV station for the 10th time, has in a bid to celebrate its 21 years anniversary, broken one of the most fundamentals of logo (corporate identity) rules.
A logo must stand alone without any form of graphic or font based element around it – a necessary space called the ‘exclusion zone’. More shocking is the fact that it’s not the space that was tampered with but the logo itself. The graphic expression of “21years” was placed right on the logo (see image). “I personally respect the TV station and so I believe it is positioned professionally to impact on information dissemination that’s vitally emancipating through sight and sound”.
I urge the respectable team of channels TV to consider changing it. Below, we offered visual suggestion. Our position to speak is predicated on our quest to sanitize and lend our voice to the ‘logosphere’ business environment in Nigeria as a way to foster global best practice with regards to identity (logo) design, development and management. It is enough already to see the absence of the recognition and understanding of the power of identity and branding especially by SMEs. One reason they remain small or die out. And our government remains willing to spend billions to encourage SME drive. This is opposite to western and developed counterparts in the US, UK, China, UAE, Israel, etc, who know and harness the power of identity and branding to their hegemonic benefits right from their small start as well.