Fintech giant KUDA has made a strategic, bold decision with potentially significant cost: to replace its established logo with a wordmark. Much of the conversation around the change has centred on design: aesthetics, simplicity and whether the new logo is better than the old one. But from a corporate identity perspective, the more consequential question…
On this fine Saturday morning, the sunshine had pierced through the curtains allowing a ray of light that alerted that the day has begun. Whilst still contemplating on a series of flash thoughts and adjusting the duvet to get warmer from the chill, my phone rang. On seeing the name of the caller, I knew…
Expensive jewelry, luxury cars, exotic locations, 5 or 7 star hotels, top of the range fashion, massive mansions, travels to places where “paradise” have been made on earth, exquisite dining, superlative eye-catching photography…indeed just about everything that makes the “good life” colors the status of a Nigerian Celebrity, Rich Fame Ball And Slay Queen. Somehow,…
Who wouldn’t like to experience success? This is why we’re excited about it. Success is our only core value. We hold unto this value for three (3) reasons: 1. Success is one of the world’s most important human desires. 2. That our customers or anyone for that matter made that business happen against all odds,…
On #FreeStyleTalkTuesday I drop bars like would rappers, every Tuesday on Facebook, Twitter and Linkedin. The theme of every short line is logos. I’d like you to expect them to be delivered as punchlines. I will endeavor to make sure not a single line is blunt, so you can always look forward to another Tuesday.…
To add to what Mr. Masiyiwa has said in his Facebook post on the 10th of July, 2016, “building a culture of brand integrity requires a solid identity foundation” – Dayo Abiola. Many African entrepreneurs are ignorant of the power and influence of a properly made identity – a logo – on their business. A…