How to be Globally Competitive.
At Nigeria’s foremost logo design company, our Identity Stewardship Programme has always been powered by specialist collaboration.
Can Fintech Giant Kuda Make Its Name Resound?
Fintech giant KUDA has made a strategic, bold decision with potentially significant cost: to replace its established logo with a wordmark.
The Woes of Neglecting Corporate Identity as a Business Strategy
The woes of neglecting corporate identity as business strategy are rarely immediately visible, but they eventually become expensive. Many SMEs invest heavily in their products, premises, equipment, advertising and social media, yet treat their identity as an afterthought, often reducing it to a logo created simply because the business needs one. This is a professional…
Dutse Bankers Cup 2025: Group Draws, Rivalries Set, Adrenaline Rising
On Monday, 17th November, the cossy Chillers Spur at Sulaiman House, Dutse, lit up with excitement as the Dutse Bankers Cup/25 Draws were conducted. Eight (8) top financial institutions – FCMB, GTBank, Polaris Bank, Sterling Bank, TAJBank, UBA, Unity Bank, and Zenith Bank—assembled for the ballot that would shape the tournament’s opening battles. Led by…
VISION IMPOSSIBLE
“To be or not to be, that is the question.” In the 1999 movie – The Matrix, Neo was given a choice by Morpheus: the Blue pill to stay within a controlled reality, existing to offer comfort, conventions and norms or the Red pill to awaken the limitless possibilities of true freedom, expression, creativity and…