Let me begin with a quote I love. “Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity” – Charles Mingus
After receiving a clients brief, a follow up conversation usually starts the process. Often times a clients brief needs a review. Especially because there was hardly professional guidance to the client while formulating corporate statements for the business. So we talk about areas such as niche value, mission and vision statements, pay-off-line (slogan) and in some cases the business name. My knowledge and experience in corporate branding, communications design, marketing and sales gained from over 8years of ‘work’ life before stepping into an entrepreneurs shoes play a vital role in this review process. I am simply glad to help.
The benefits of this conversation is a duality. The clients learn something and get a deep sense of satisfaction seeing their erstwhile corporate statements or business name become richer, meaningful and professionally crafted. While on the other hand, I and my small dynamic team gain insight into the clients world, industry and motivations. Fun both ways.
You might wonder, what’s the point of doing this. I say to you, can you ever forget a great story, especially one that’s about you? A great logo visually validates the story. As a logo specialist – that the story is written properly is important to direct and produce the drama typified in the form of a logo.
The real unforgettable aspect of the logo we make is in its simplicity. Utterly difficult, but a most-do challenge which makes the end a justified creative success. For both client and the clients customers or target audience or anyone for that matter, a 30seconds glance at a logo made by Dayo Abiola is instantly in memory. No part of it is missing, It is totally installed in your mind. This is why I call it the psycho-phenomenal aspect of logo making.