I quipped “now that’s what I’m talking about right there” having been wowed by the news of the launch of the Free Internet Service by one of Africa’s most prolific music producers and Mavin Records Boss, Michael Collins Ajereh also known as Don Jazzy. However, no sooner did I see the logo, my excitement came…
Naming a business is one of the most important stages of the destiny of any business. It is similar to the same reason a name is important to the destiny of any human being. However a good number of SME startups take this stage for granted and they don’t even know it. There are good names…
The ultimate goal in any human endeavor is success. From as far back as recorded history, royalty and nobility created symbols with which they could easily establish their power and influence. Merchants and business people soon jumped on the trend. In their case; it was to validate originality, integrity, superiority, reputation and foster the recognition…