Created for an Australian agency of professional writers, the WordService logo is inspired by the typographic symbol for a new paragraph (¶). We adapted this familiar symbol because the paragraph represents something fundamental to written communication: a self contained unit of discourse organised around a particular point or idea. A paragraph is more than a…
The logo is a butterfly theme. It represents the nature and essence of the business as a women-centric and provider of expensively stylish and sophisticated quality underwear and lingerie. According to butterfly specialist Naomi Pierce at Harvard University, “butterflies are; self propelled flowers, beautiful, graceful, varied, enchanting and sophisticated”. Doesn’t this already describe a woman?…