Usually business owners especially SMEs suspect attempts of sound advisory or presentation of intention to be walked through a process aka global best practice, as a covert means to demand a high price. Apathy is another response that’s common, and so subscription to shuddy work that gives zero client experience that helps the gaining of…
Expensive jewelry, luxury cars, exotic locations, 5 or 7 star hotels, top of the range fashion, massive mansions, travels to places where “paradise” have been made on earth, exquisite dining, superlative eye-catching photography…indeed just about everything that makes the “good life” colors the status of a Nigerian Celebrity, Rich Fame Ball And Slay Queen. Somehow,…
A Logo is a company’s most vital visual asset. Every good logo typifies the CHARACTER of the business because it is forged out of the corporate vision or by an overriding philosophical idea that will stand true to the business for as long as it exists. Through the logo, every effort put behind the business…
The merger of Diamond Bank and Access Bank, has recorded its first casualty; The Logo. I’ve always loved the Diamond Bank logo. The dearth of it is the demise of arguably one of the best logos in Nigeria in my opinion. It deserves a minute of silence. Whilst it would have been costly to manage, owing…
Gently scrolling through my Instagram feed, eyes wide open, what do I see? You already know, my header said it. The iconic O Logo used for Obama’s ’08 presidential campaign is the work of Sol Sender. The Logo is a simple spherical form but is it actually simple? Time, thought, creative rigor and the so many behind-the-scene effort that isn’t known to…
I saw my first million when I was 21. I remember the day vividly. I had a bag with me (aka Ghana must go), with a cheque in hand meant to be cashed in one of the new generation banks and a note for a management staff. This cash was meant to purchase ART (paintings).…
Who wouldn’t like to experience success? This is why we’re excited about it. Success is our only core value. We hold unto this value for three (3) reasons: 1. Success is one of the world’s most important human desires. 2. That our customers or anyone for that matter made that business happen against all odds,…
It is profoundly sad to learn that the logo of our revived national airline – Nigeria Air had to take flight to be conceptualized, designed and developed by a marketing agency in Bahrain. On top of this, it was unveiled in London. Please let us give a minute silence to the death of confidence in…
In Greek mythology, thousands of years ago, a group of sailors at sea met a rare sight. They saw a Siren. She was so enchanting and possessed the power of seduction. Today the logo of a global brand is represented by the image believed to be that of a Siren. The personality and corporate character…
On the beautiful morning I saw the Facebook post of Mr. Fela Durotoye’s presidential ambition, I soliloquise “Way To Go” – somewhat like a cheerleader. A new Nigeria, boy! Who isn’t looking FORWARD to that. “We need fresh blood”, that’s one of the mantras of the typical Nigerian, mine indeed if you ask. This is…