A Logo is a company’s most vital visual asset. Every good logo typifies the CHARACTER of the business because it is forged out of the corporate vision or by an overriding philosophical idea that will stand true to the business for as long as it exists. Through the logo, every effort put behind the business at making it a brand is used to stimulate LOYALTY.
On this backdrop, Fuji musicians have for over the years proven to be intuitively ahead on the notions of a Logo as described above.
You will now see how, through a mix of my personal experience, knowledge of the genre and personalities of major fuji acts, the advantage understanding a logo as fuji musicians have and why it is important for every business owner.
- I have commissioned non logo design work to graphics, web, UX, product design, copy writing, etc, professionals/agencies I’ve never seen before. I only look out for those who make their work a specialty and not the jack-of-all-trade, because as a Logo specialist and corporate identity consultant I believe in professional collaboration that only results in excellence to client project. This is my personal logo (logo in the sense of how fuji musicians mean).
- To a fuji musician logo means character and loyalty. Some may think them to be illiterate, but their concept of “logo” is intuitively brilliant and fitting for SMEs to learn from.
- Fuji music is group centric, brought together by the major act. Many parts, yes! instruments, instrumentalists and even the giver of ajasa. And the music comes into cultural fusion and rendered with impeccable real time delivery. It’s how the popular major act prides in his logo.
- When a fuji musician or fan/follower of the music asks you; kini logo è? (what is your Logo). It is actually a moral question that inquires about your character or loyalty.
- To become a bonafide fuji musician, talent and apprenticeship is required. It’s a musical genre organized such that talent alone won’t cut it. You’ve got to understudy or follow a master. It justifies their logo.
- It was the year of our Lord 2004; In the then NYSC camp in Gumel, Jigawa State, 3 guys stormed the OCBS (Orientation Camp Broadcasting Service) room at about 7am to turn-up the almost 5 days of boring same-old, same-old mood of the camp. Using eloquently articulated presentation, we convinced the failing dudes behind the sound console to give it up for a couple of minutes. Now in our hands, armed with a CD of legendary and controversial fuji musician Obesere, the camp was thrown into a dance and excited frenzy from the blarring lyrics and rhythm decibelled out of the speakers. This singular act proved the logo of graduates from the University of Ibadan as daring, leadership oriented and having the ability to tinker with innovation. And so began the prominence of the culprits to the other corp members and officials of the camp. – Dapo Orekoya, Bayo Adegeye and Dayo Abiola.
- Fuji music is structured uniquely, they play complex cords. You might want to study it much later” – 1998, Olusegun Fayemi. This is one unforgettable statement made by my dear piano instructor to me. My logo for acquiring specialty knowledge was sparked.