The topic of this article alludes to the fact that there are logos that cannot go online. As a matter of fact, you may be using or designing one at the moment. A logo that’s made with the mindset as a mere design or made to be a humongous illustration is the kind that cannot…
According to the GCEO of United Capital Plc and President, IAPM, Mrs. Toyin F. Sanni, “…your investment assets may include your Art collection or other such valuables if they are kept as a store of value or as tradable assets”. This was stated in her article of July 1, 2016, published on LinkedIN, titled Personal…
The Nigerian economy in recent times has witnessed major capital flight. Now we are about to witness a corporate identity flight. The financial turmoil rocking Etisalat Nigeria took a new turn on Monday, July 10 – The Nigerian arm of Etisalat has been directed by the Emirates Telecommunications Corporation (ETC) to discontinue using its brand,…
There are good and bad logos. I decided to add a third description – ridiculous logos. By now I’m certain some eye brows would have been raised. I understand. It sounds like deliberately wanting to hurt your feelings. If you don’t feel this way, it could be that you consider the audacity of my introduction…
“Write the vision and make it plain”. Success is hinged on the extent to which the power of the written and spoken word, is imbibed, believed and acted upon. A majority of SMEs don’t bother about creating corporate statements – vision, mission, core values and tag line. And the handful of SMEs that decide…
In 1886, Coca-Cola was invented by a pharmacist named John Pemberton. He fought in the American civil war, and at the end of the war he decided to invent something that would bring him commercial success. Pemberton had failed severally in business as a pharmacist. But now he felt the conviction to succeed by trying his hands in…
Nigeria’s foremost logo making company, Dayo Abiola, congratulates the Mr. Lai Omotola led management team of Masters Realty International Concepts Limited on securing the ground breaking concession to construct the Mega Alade Mall in the heart of the nations center of excellence and commercial capital city, Ikeja. According to the Chief Design Officer of…
The richest man in Africa, Aliko Dangote once quoted “you must build a brand and never destroy it. One competitive advantage I had when I ventured into manufacturing was my brand, which I diligently built in the course of my trading”. Dangote started a petty food trading business in 1977, with a small loan from…
Have you really looked around you to notice that only SMEs mostly use or have gold as their logo’s color? And that there’s hardly a big business on the planet using gold as their logo’s official color hence their corporate identity color? Is it that big brands aren’t elegant, classy, sophisticated or whatever myriad of…
Any runner will tell you that the right shoes are key to success. And it is this thinking that has been the driving force behind sporting goods manufacturer Adidas. German-born Adolf Dassler nicknamed Adi, was an avid sportsman with a passion for extreme sports, having built his own ski jump. A keen runner as well,…