The ultimate goal in any human endeavor is success. From as far back as recorded history, royalty and nobility created symbols with which they could easily establish their power and influence. Merchants and business people soon jumped on the trend. In their case; it was to validate originality, integrity, superiority, reputation and ensure the instant…
Let me begin with a quote I love. “Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity” – Charles Mingus After receiving a clients brief, a follow up conversation usually starts the process. Often times a clients brief needs a review. Especially because there was hardly professional guidance to the…
One of the reasons we call a #logo a #symbol of #success is because to make one; a lot of time, attention, argument, team effort, brainstorming, trial and error, sleepless nights and client input went into the entire experience. The feeling of accomplishment is similar to the exhalation of an athlete after a successful race.…
Logos to the right are designed by Dayo Abiola. Quite often, people send me their logo for my viewing pleasure and of course, more importantly for my opinion. From a vast majority of near disaster logos out there, I am ever so happy seeing the few I almost literarily give a standing ovation. SMEs…
Arjowiggins Creative Papers, has a history of producing fine and custom-made papers that extends back to 1770. “From our Anglo-French roots we have grown into a leading paper manufacturer with a global reach, marrying nearly 250 years of experience, knowledge and skill to the most advanced technology available, to serve customers large and small worldwide.…
Winner of the best TV station for the 10th time, has in a bid to celebrate its 21 years anniversary, broken one of the most fundamentals of logo (corporate identity) rules. A logo must stand alone without any form of graphic or font based element around it – a necessary space called the ‘exclusion zone’.…
What is a logo? While you wait for my answer, I’d ask; what is a car, a house, a tree or a bicycle? My guess is that your answer will be; a car is a vehicle that moves you from point A to B. A house is a place you live. A tree is a…
For nearly a year we experienced a “business identity crisis. The use of a logo system that’s inconsistent and unfounded”. We had different variants, especially with fonts we use to present our business name. And used whatever was available for a pitch as long we felt it was clean and presented us as branded. Interestingly…