*This story is about the investments made by techies that’s never told. Of course, nobody cares but I chose to kill the voice that said ‘why tell?’ because there’s a lot that entrepreneurs and anyone devoted to success can learn from it.*
The title is in Igbo. Here’s why.
One late night, I think around 1am, I was on a phone conversation with one of my prolific tech guys – a telco software and hardware backbone expert. Your phone works because of guys like him. Somewhere in the middle of our conversation, we talked about a laptop with insane architecture (what you’ll typically call specs), the price of which is in millions of Naira. As he delved into its capabilities, he casually dropped a phrase that resonated deeply: “this one no be Chere Ka m Bia”. This in Igbo parlance, literally intepretes as, “you never say I’ll be back to acquire an asset you claim to know it’s value. It also means you cannot afford it”. Indeed a stark reminder that true value demands commitment, not compromise.
In my world of high-stakes logo design delivery and the operations of an agency specialising in crafting a company’s most vital visual asset, the speed and stamina of our devices are paramount in our business as service providers that depend on the efficiency and engineering of technology. Our work involves rendering, graphical processing and the time required by our machines to do both in ways that give us the reliability, creativity or niche in demand, that we so desire to sell to you. The same goes for every high-flying professional techie. We invest sweat, blood, and sleepless nights to acquire top-tier gadgets, refusing to settle for cheaper alternatives that are less engineered to our ability to keep our promise to you.
Now I’ll like you to imagine how we see so-called entrepreneurs that compromise at the face of value, quality and expertise required to solidify their business or commence their entrepreneurial journey par excellence. You confuse us when you opt for the cheaper alternative which by the way usually grant express access to shoddy work. What’s more perplexing is that we believe anyone driven by success will behave and think like us when it comes to the requirements to succeed. We talk in our circles like; “don’t they know that true success demands sacrifice?” We don’t just invest in technology; we invest in our future.
To be continued.
