The richest man in Africa, Aliko Dangote once quoted “you must build a brand and never destroy it. One competitive advantage I had when I ventured into manufacturing was my brand, which I diligently built in the course of my trading”. Dangote started a petty food trading business in 1977, with a small loan from…
Have you really looked around you to notice that only SMEs mostly use or have gold as their logo’s color? And that there’s hardly a big business on the planet using gold as their logo’s official color hence their corporate identity color? Is it that big brands aren’t elegant, classy, sophisticated or whatever myriad of…
Any runner will tell you that the right shoes are key to success. And it is this thinking that has been the driving force behind sporting goods manufacturer Adidas. German-born Adolf Dassler nicknamed Adi, was an avid sportsman with a passion for extreme sports, having built his own ski jump. A keen runner as well,…
I quipped “now that’s what I’m talking about right there” having been wowed by the news of the launch of the Free Internet Service by one of Africa’s most prolific music producers and Mavin Records Boss, Michael Collins Ajereh also known as Don Jazzy. However, no sooner did I see the logo, my excitement came…
Naming a business is one of the most important stages of the destiny of any business. It is similar to the same reason a name is important to the destiny of any human being. However a good number of SME startups take this stage for granted and they don’t even know it. There are good names…
The ultimate goal in any human endeavor is success. From as far back as recorded history, royalty and nobility created symbols with which they could easily establish their power and influence. Merchants and business people soon jumped on the trend. In their case; it was to validate originality, integrity, superiority, reputation and foster the…
“After surviving a fatal car crash in December 2013, I decided to make everyday count by impacting my world. You don’t get to live a second chance in life everyday”. Francisca Ogunlade, Founder, PlanBHub. When people experience a near death situation, you’re sure to see amazing turns in their life and living. A popular quote…