Fintech giant KUDA has made a strategic, bold decision with potentially significant cost: to replace its established logo with a wordmark. Much of the conversation around the change has centred on design: aesthetics, simplicity and whether the new logo is better than the old one. But from a corporate identity perspective, the more consequential question…
The woes of neglecting corporate identity as business strategy are rarely immediately visible, but they eventually become expensive. Many SMEs invest heavily in their products, premises, equipment, advertising and social media, yet treat their identity as an afterthought, often reducing it to a logo created simply because the business needs one. This is a professional…
Artificial intelligence is changing the world of work, but the question future professionals should be asking is not simply, “Will AI take my job?” It is, “What can I become because AI exists?” AI is an enabler. It can augment human capability, accelerate learning, improve productivity, expand access to knowledge and create entirely new careers.…
I waIted for this exact moment when the world prepares to witness the climax of the grandest sporting event on Earth to finally address the criticism surrounding the 2026 FIFA World Cup logo. The logo is arguably the most debated visual identity in FIFA’s history. Critics slammed it. Many in the design community rushed to…