Can Fintech Giant Kuda Make Its Name Resound?
Fintech giant KUDA has made a strategic, bold decision with potentially significant cost: to replace its established logo with a wordmark.
The Woes of Neglecting Corporate Identity as a Business Strategy
The woes of neglecting corporate identity as business strategy are rarely immediately visible, but they eventually become expensive. Many SMEs invest heavily in their products, premises, equipment, advertising and social media, yet treat their identity as an afterthought, often reducing it to a logo created simply because the business needs one. This is a professional…
AI Powered Career Pathways: Preparing Future Leaders for the Innovation Economy
Artificial intelligence is changing the world of work, but the question future professionals should be asking is not simply, “Will AI take my job?” It is, “What can I become because AI exists?” AI is an enabler. It can augment human capability, accelerate learning, improve productivity, expand access to knowledge and create entirely new careers.…