Recent Articles

When The Logo Is Not Beautiful

"Beauty is in the eyes of the beholder". A very common statement that has everything to do with the subjective conditionality of...

Fela Durotoye – A Good Identity, Hope For A New Nigeria. Act Now! Why Do You Want To Look Back?

On the beautiful morning I saw the Facebook post of Mr. Fela Durotoye's presidential ambition, I soliloquise "Way To Go" - somewhat...

The Architecture Of How A Logo Works

Many years ago I was an office assistant with Studio4Associates, the Architecture firm owned by my Great Uncle, Professor David Aradeon (NNOM)...

Can Your Logo Go Online?

The topic of this article alludes to the fact that there are logos that cannot go online. As a matter of fact...

Rooting For The Latest Telecoms Brand In Nigeria But The Logo Is A Killjoy

If you're Australian, "Rooting" (US) in this context is the slang for "Cheering". That said, the story began a little over a...

In A World That Doesn’t Know What A Logo Is

According to the GCEO of United Capital Plc and President, IAPM, Mrs. Toyin F. Sanni, "...your investment assets may include your Art...

Etisalat Logo To Leave Nigeria

The Nigerian economy in recent times has witnessed major capital flight. Now we are about to witness a corporate identity flight. The...

The Good, The Bad And The Ridiculous Logo – All You Need To Know

  There are good and bad logos. I decided to add a third description - ridiculous logos. By now I'm certain some eye...

Symbol Of Success – How to create powerful corporate statements.

  "Write the vision and make it plain". Success is hinged on the extent to which the power of the written and...

SYMBOL OF SUCCESS – Proof that it is a logo

In 1886, Coca-Cola was invented by a pharmacist named John Pemberton. He fought in the American civil war, and at the end of the war...

4 Things Workers Of Big Brands Enjoy From Their Company’s Logo.

The fact that you and I recognize, connect and for some, idolize logos of big brands wether national or multinational isn't all...