Successful business people fight for their logo. No one for that matter, fights for what isn’t important. No one! And so whatever is important, is special or specially made. Whatever is important has value in cost and equity. Ownership of a very important thing comes with a priceless feeling of pride, achievement and power, especially when it is custom built or made. Mr. Jordan has proved that his logo and brand are of great importance not just to him, but to the thousands of people who love him it.
* RECORDED: Voice of CCTV (China 24) Correspondent, Elaine Reyes. 08.12.2016 *
Congrats to Mr. Jordan for standing up for his logo and securing a satisfactory ruling for his brand. A veritable extension of his success on the court reflected and represented in his success as a businessman.
Written by Dayo Abiola, chief logo maker, Dayo Abiola – a logo making company.
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