Knock! Knock! It’s The Brand Gate Man.
Literarily speaking, we mean the question that asks to know whether your identity has been compromised. A business can be going about its daily tasks without realizing how so much of its corporate identity has been compromised. If you’ve never done an audit of this vital part of your business amongst others that relate to your brand, then it is very likely compromised. You need to act now.
Who is a brand gate man?
Let’s get something out first. The term Brand Gate Man (BGM) is a unique coinage by Dayo Abiola Consulting Ltd. It is our well thought-out solution to a problem years of experience and data has shown. A brand gate man is a team with a unique role of ensuring the proper use, handling, management, deployment and security of your logo – the most vital visual asset; your corporate identity as well as engender the predetermined trajectory of your brand building efforts as it reflects on your marketing and business development. Guess what! Did you even know this was important? If you did, who’s manning it for you? That’s why you need a Brand Gate Man.
The big companies whose products you covet all have someone watching over and guarding their corporate identity and brand. In fact they employ hosts of professional designers and branding experts to oversee the integrity of their corporate identity and brand. We know that as a small and medium enterprise you cannot afford or carry this extensive staff strength.
We’re not asking you for a head or an arm.
We want to help you avoid the pitfalls that come with not having a brand gate man. These pitfalls always show up sooner or later. We’ve heard of local businesses seeking foreign partnerships, only to be laughed out of meetings due to unprofessional and improper brand representation. KPMG indicated Brand and Reputation Risk in the top 5 of their 2018/2019 Report of Risk of doing business in Nigeria. This is why we’d like you to take advantage of our offer now.
Let’s tell you a short story.
Every SME in Nigeria has experienced one form of Identity Crisis or the other, whether minor or major. Identity Crisis? This is the situation where your logo or identity is misrepresented and you don’t even know. For some, the business has no definitive color, typography or internal and external communication approach. Identity crisis is one reason SMEs are sucked into the price tussle leaving big companies to command a premium for the same value. On the other hand, since the time Ferrari was a small business, it sold itself as a premium product business with a distinctive logo, style and unique identity. To this day, it still speaks and looks that way. Do not be deceived, it’s not the racing team working on this aspect of the business, there are corporate identity professionals working behind the scenes to uphold this brand’s carefully cultivated prestige.
We’ll be your brand gate man. This is our proposal to you.
First, what the problem? The problem is the huge deficit and associated risks that can cause any business to come crashing down because of a lack of a brand department or hire of a brand executive or manager. Let’s put it in perspective this way; according to Robert Narracci a professional Architect of 25 years, he said…
Regardless of societies romanticism of architects bringing beauty to the skyline…if you just look at scope of work, the first and foremost life safety issue in a building is making sure it doesn’t fall down on top of its occupants. With that in mind, the structural engineer is more important.
So think of the brand gate man as the structural engineer of your business.
The Solution we’re bringing. We’ll help you stay on-point and on-brand, projecting the consistent and professional image that supports your marketing and business development efforts with our no strings-attached subscription packages that won’t break the bank.
Benefits. 1/ Easy to chart, track and archive your brand building trajectory. 2/ Give your business a branded marketing advantage. 3/ Stay relevant, save time and outshine your competition.
Why are we doing this? Our passion for SMEs drives us. That SMEs are crucial to the greatness of any economy is true. It isn’t a mere expression. Hence, any reputable organization that has the capacity to provide support services to the growth of the SME sector is doing a noble task. We are excited about our noble role.
The huge offer you should know before you Signup. Our monthly subscription plans give you the freedom to cancel at any time, helping you stay nimble in a fast moving marketplace. Let’s build your brand together. To Signup, click on the link to send READY (indicating your choice of package – ‘g’ for gold or ‘s’ for silver) https://wa.me/message/LCP3TIUHRYSTK1
On the payment of the starter pack, think of it like your first purchase of DSTV. You will enjoy FREE subscription for the first month under your package of choice. We will immediately onboard you and you begin to enjoy your package. And that’s all it takes to have some man your corporate identity and actualization of brand building efforts at a fee no one will even accept as salary.