I saw my first million when I was 21. I remember the day vividly. I had a bag with me (aka Ghana must go), with a cheque in hand meant to be cashed in one of the new generation banks and a note for a management staff. This cash was meant to purchase ART (paintings).…
Who wouldn’t like to experience success? This is why we’re excited about it. Success is our only core value. We hold unto this value for three (3) reasons: 1. Success is one of the world’s most important human desires. 2. That our customers or anyone for that matter made that business happen against all odds,…
It is profoundly sad to learn that the logo of our revived national airline – Nigeria Air had to take flight to be conceptualized, designed and developed by a marketing agency in Bahrain. On top of this, it was unveiled in London. Please let us give a minute silence to the death of confidence in…
In Greek mythology, thousands of years ago, a group of sailors at sea met a rare sight. They saw a Siren. She was so enchanting and possessed the power of seduction. Today the logo of a global brand is represented by the image believed to be that of a Siren. The personality and corporate character…
On the beautiful morning I saw the Facebook post of Mr. Fela Durotoye’s presidential ambition, I soliloquise “Way To Go” – somewhat like a cheerleader. A new Nigeria, boy! Who isn’t looking FORWARD to that. “We need fresh blood”, that’s one of the mantras of the typical Nigerian, mine indeed if you ask. This is…
The topic of this article alludes to the fact that there are logos that cannot go online. As a matter of fact, you may be using or designing one at the moment. A logo that’s made with the mindset as a mere design or made to be a humongous illustration is the kind that cannot…
According to the GCEO of United Capital Plc and President, IAPM, Mrs. Toyin F. Sanni, “…your investment assets may include your Art collection or other such valuables if they are kept as a store of value or as tradable assets”. This was stated in her article of July 1, 2016, published on LinkedIN, titled Personal…
The Nigerian economy in recent times has witnessed major capital flight. Now we are about to witness a corporate identity flight. The financial turmoil rocking Etisalat Nigeria took a new turn on Monday, July 10 – The Nigerian arm of Etisalat has been directed by the Emirates Telecommunications Corporation (ETC) to discontinue using its brand,…
There are good and bad logos. I decided to add a third description – ridiculous logos. By now I’m certain some eye brows would have been raised. I understand. It sounds like deliberately wanting to hurt your feelings. If you don’t feel this way, it could be that you consider the audacity of my introduction…
“Write the vision and make it plain”. Success is hinged on the extent to which the power of the written and spoken word, is imbibed, believed and acted upon. A majority of SMEs don’t bother about creating corporate statements – vision, mission, core values and tag line. And the handful of SMEs that decide…