Usually business owners especially SMEs suspect attempts of sound advisory or presentation of intention to be walked through a process aka global best practice, as a covert means to demand a high price. Apathy is another response that’s common, and so subscription to shuddy work that gives zero client experience that helps the gaining of…
You are about to read excerpts of a Whatsapp chat between me and a an ace marketing, promotions and business development consultant. The outcome of the conversation has availed us the opportunity to be signed up as a viable company they can work with to help raise our client portfolio. Viability? Of course the obvious…
I saw my first million when I was 21. I remember the day vividly. I had a bag with me (aka Ghana must go), with a cheque in hand meant to be cashed in one of the new generation banks and a note for a management staff. This cash was meant to purchase ART (paintings).…
It is profoundly sad to learn that the logo of our revived national airline – Nigeria Air had to take flight to be conceptualized, designed and developed by a marketing agency in Bahrain. On top of this, it was unveiled in London. Please let us give a minute silence to the death of confidence in…
The Nigerian economy in recent times has witnessed major capital flight. Now we are about to witness a corporate identity flight. The financial turmoil rocking Etisalat Nigeria took a new turn on Monday, July 10 – The Nigerian arm of Etisalat has been directed by the Emirates Telecommunications Corporation (ETC) to discontinue using its brand,…
There are good and bad logos. I decided to add a third description – ridiculous logos. By now I’m certain some eye brows would have been raised. I understand. It sounds like deliberately wanting to hurt your feelings. If you don’t feel this way, it could be that you consider the audacity of my introduction…
“Write the vision and make it plain”. Success is hinged on the extent to which the power of the written and spoken word, is imbibed, believed and acted upon. A majority of SMEs don’t bother about creating corporate statements – vision, mission, core values and tag line. And the handful of SMEs that decide…
In 1886, Coca-Cola was invented by a pharmacist named John Pemberton. He fought in the American civil war, and at the end of the war he decided to invent something that would bring him commercial success. Pemberton had failed severally in business as a pharmacist. But now he felt the conviction to succeed by trying his hands in…
The richest man in Africa, Aliko Dangote once quoted “you must build a brand and never destroy it. One competitive advantage I had when I ventured into manufacturing was my brand, which I diligently built in the course of my trading”. Dangote started a petty food trading business in 1977, with a small loan from…
“After surviving a fatal car crash in December 2013, I decided to make everyday count by impacting my world. You don’t get to live a second chance in life everyday”. Francisca Ogunlade, Founder, PlanBHub. When people experience a near death situation, you’re sure to see amazing turns in their life and living. A popular quote…