Successful business people fight for their logo. No one for that matter, fights for what isn’t important. No one! And so whatever is important, is special or specially made. Whatever is important has value in cost and equity. Ownership of a very important thing comes with a priceless feeling of pride, achievement and power, especially…
The ultimate goal in any human endeavor is success. From as far back as recorded history, royalty and nobility created symbols with which they could easily establish their power and influence. Merchants and business people soon jumped on the trend. In their case; it was to validate originality, integrity, superiority, reputation and ensure the instant…
Logos to the right are designed by Dayo Abiola. Quite often, people send me their logo for my viewing pleasure and of course, more importantly for my opinion. From a vast majority of near disaster logos out there, I am ever so happy seeing the few I almost literarily give a standing ovation. SMEs…
Arjowiggins Creative Papers, has a history of producing fine and custom-made papers that extends back to 1770. “From our Anglo-French roots we have grown into a leading paper manufacturer with a global reach, marrying nearly 250 years of experience, knowledge and skill to the most advanced technology available, to serve customers large and small worldwide.…
Winner of the best TV station for the 10th time, has in a bid to celebrate its 21 years anniversary, broken one of the most fundamentals of logo (corporate identity) rules. A logo must stand alone without any form of graphic or font based element around it – a necessary space called the ‘exclusion zone’.…
What is a logo? While you wait for my answer, I’d ask; what is a car, a house, a tree or a bicycle? My guess is that your answer will be; a car is a vehicle that moves you from point A to B. A house is a place you live. A tree is a…
Want to start a business? Congratulations! You’re taking a crucial step towards success. As you begin, you will need to be armed with the following: 1. Create a good name. 2. Prepare your current skill, knowledge or expertise to meet a need. Perfect it as you go. 3. Decide your technical niche and be it.…
The announcers Of 1000 Entrepreneurs Of The Tony Elemelu Foundation, Renowned Digital Story Telling Powerhouse, StartUP6 With Over 26 Million Impressions, Select Dayo Abiola As Chief Innovation Officer. The foremost logo making company in Nigeria is proud to announce the honorable selection of its founder and chief logo maker, Mr. Dayo Abiola. Startup6 is a…
For nearly a year we experienced a “business identity crisis. The use of a logo system that’s inconsistent and unfounded”. We had different variants, especially with fonts we use to present our business name. And used whatever was available for a pitch as long we felt it was clean and presented us as branded. Interestingly…
The foremost logo design agency in Nigeria, Dayo Abiola on Wednesday 15th June, 2016 signed a deal with WhistleblowerPR – a small team of vibrant, young, creative and daring individuals. This move was necessitated by the need to take the impact of its operations to a wider audience, create great campaigns and ensure sustained credible…