According to Arch and Hook – A hanger is “the only detail that keeps fashion up”. In the Logo, what you see as substitute for the Ampersand (&) is a hanger. We stylized a type of modern day hanger design and inserted into the space to become the iconic association of the Logo.
The fashion industry according to our research agrees on one important fact that the hanger is the most recognizable non-direct production feature that represents fashion.
Again, following the logic of Arch and Hook, that describe the hanger as a “detail”…we understand it to mean that it is only excellently completed fashion that goes on a hanger. Thus, becoming commercially viable.
