This logo incorporates typography and the modern day symbol for panorama – (an unobstructed and wide view of an extensive area in all directions). The characteristic of the panorama symbol is what makes this logo special because it is synonymous with cinema, high resolution quality and the high-def detail that wide screen experience gives. As such the logo represents the nature of the brand as a movie and cinema app, providing a wide range of quality motion picture entertainment at its best.
The typography of the logo is bold and weighty. This connotes the brand’s position of strength and capacity to be a choice media for motion picture entertainment. The choice of the logo in Red is to evoke the kind of emotional attention that the color Red commands.