Who does the crown fit? Budget is the money-making language of Advertising, PR and Marketing agencies. Budget means the amount of money earmarked from a company’s margins that are committed into the hands of an agency to cover for a stipulated time, within which period the agency will deliver world-class advertising, pr or marketing services.…
Owning a website has become a fundamental necessity for modern businesses. It’s not just a formality; it’s a strategic asset that can significantly enhance a business’s presence, extend its reach, and bolster its credibility. While many businesses may simply declare, “I want a website,” it’s the deeper question of “why” that truly matters. Lesson one.…
In 2008 I resigned from a job to a start snails delivery business. Yes! you read right. It was a business idea inspired by the many hints from listening to my mother’s phone conversations. Fast track; I went to the snail market for familiarization. Before then, I’d never been to any market. I walked up…
Renowned perfume publisher Federic Malle had this to say about luxury. “The word luxury has been used too often to define things that aren’t luxurious. Luxury is the work of a great mind. It is hard work. It is perfection”. Federic is from a famous perfume family empire with links to works for Christian Dior…
The first nature of luxury is that its made from intelligence. This means luxury is made; whether product or service, from the combined power of the highest form of human ingenuity, creativity and utility, such that the ability to own or use it requires that you understand and value it. The second nature of luxury…
continued from previous post. The average age of 19yo – 40yo. With youth comes unbridled exuberance. And to the youth with millions in hand, what do you expect? 2. It has arguably the most value exchange that’s measured by net worth. Net worth guarantees more privileges, more leeway. Anything other than this is BS! Davido has…
In the wake of what can be described as the biggest crowdfunding round in Nigerian history; over $300k raised within a space of 8hours, social media has done justice to sensationalize it in the true form of the character of the “omo baba owolo” (son of a rich man) himself. I’m not exactly moved by…
As I watched again the moment Bukayo Saka stepped up to the Italian goalie, I was reminded of David and Goliath. Bukayo Saka stood courageously at just 19 in front of a giant, more experienced and much older goalie. David was 17 when he stood in front of Goliath. According to account, David uttered prayer…
On an all-expense-paid trip to the US, Hashim my Aboki (Hausa Word for Friend), is one of the nominated delegates of the 6 Nigerian Advocates/Young Leaders to represent our country at the 2021 United Nation’s IVLP, holding in Washington DC. I have not been able to use words to explain to myself why I like…
I had intended to title this “Why Wait Till You’re 70”, but as I pondered about the source of the inspiration, I realized it won’t do justice. Last week, as a I reviewed the advisory and fantastic work done together with a marketing expert towards attracting our ideal customer, I felt a strong nudging to…