When I see graphics designers justify the making of a logo with A + B = C, I wonder what + what was added to make Nike, Adidas, Gucci, Access Bank, Lufthansa, Puma, Lacoste, etc logos. You have been bamboozled if you think that’s what a logo’s design justification should be. Let me repeat again,…
The story of the Oyo State Agribusiness Summit 2020: Grow Oyo logo started on the 11th of January 2020. On this beautiful Saturday morning, in the middle of a meeting, my phone rings. It was my long time friend, the Chief Executive Officer of Veriflex Consulting Limited. It was this phone conversation that led to…
The infringement, theft, plagiarization of creative work goes on everyday. This puts original ideas and creative works at risk of being duplicated at the expense of the original creator’s or owners profit, credibility or brand. The World Intellectual Property Organization (WIPO) defines Intellectual property as the “creations of the mind: inventions; literacy and artistic work;…
In 2015, I was having a conversation with a young chap I mentor. We had a number of conversations on many-a-subjects over quality lunch from wifey, till we got to the point that his concerns over his Father’s work life came up. His father had done quite well as a business man. What’s really the…
e-roundtable is the first ever must-have digital discussion for creative design professionals and brand experts to talk fair and square about the ecosystem and how to fix things, increase value and address the question of quackery. It is an attempt at a holistic detox of the ecosystem for all of us to find justifiable reward…
Social Anthropology seeks to understand how people live in societies and how they make their lives meaningful. Social Anthropologists are concerned with such questions as: Why people do what they do? Companies such as Google and Intel, for example, use anthropologists to understand how people interact with technology. Since the turn of the century, human…
On this fine Saturday morning, the sunshine had pierced through the curtains allowing a ray of light that alerted that the day has begun. Whilst still contemplating on a series of flash thoughts and adjusting the duvet to get warmer from the chill, my phone rang. On seeing the name of the caller, I knew…
Usually business owners especially SMEs suspect attempts of sound advisory or presentation of intention to be walked through a process aka global best practice, as a covert means to demand a high price. Apathy is another response that’s common, and so subscription to shuddy work that gives zero client experience that helps the gaining of…
Expensive jewelry, luxury cars, exotic locations, 5 or 7 star hotels, top of the range fashion, massive mansions, travels to places where “paradise” have been made on earth, exquisite dining, superlative eye-catching photography…indeed just about everything that makes the “good life” colors the status of a Nigerian Celebrity, Rich Fame Ball And Slay Queen. Somehow,…
A Logo is a company’s most vital visual asset. Every good logo typifies the CHARACTER of the business because it is forged out of the corporate vision or by an overriding philosophical idea that will stand true to the business for as long as it exists. Through the logo, every effort put behind the business…