Gently scrolling through my Instagram feed, eyes wide open, what do I see? You already know, my header said it. The iconic O Logo used for Obama’s ’08 presidential campaign is the work of Sol Sender. The Logo is a simple spherical form but is it actually simple? Time, thought, creative rigor and the so many behind-the-scene effort that isn’t known to…
#Shortburst is snappy-information meant for entrepreneurs, middle & top level management executives, that’s packed with advisory, fixing knowledge-gap, re-aligning wrong notions, revealing unseen problems & providing insight about a logo & corporate identity. It is the alternative to article size content because it reduces your reading time into the chunk that hits the nail right…
OUR VIEW OF THIS LOFTY INITIATIVE “Yes We Are Winning”, is a one of a kind initiative. In our portfolio of logos for not-for-profit organizations, it is the only one that has the peculiar focus on raising and helping individuals with a winning mindset. The attempt to impact the world with a winning attitude is…
I saw my first million when I was 21. I remember the day vividly. I had a bag with me (aka Ghana must go), with a cheque in hand meant to be cashed in one of the new generation banks and a note for a management staff. This cash was meant to purchase ART (paintings).…
Who wouldn’t like to experience success? This is why we’re excited about it. Success is our only core value. We hold unto this value for three (3) reasons: 1. Success is one of the world’s most important human desires. 2. That our customers or anyone for that matter made that business happen against all odds,…
It is profoundly sad to learn that the logo of our revived national airline – Nigeria Air had to take flight to be conceptualized, designed and developed by a marketing agency in Bahrain. On top of this, it was unveiled in London. Please let us give a minute silence to the death of confidence in…
In Greek mythology, thousands of years ago, a group of sailors at sea met a rare sight. They saw a Siren. She was so enchanting and possessed the power of seduction. Today the logo of a global brand is represented by the image believed to be that of a Siren. The personality and corporate character…
“Beauty is in the eyes of the beholder”. A very common statement that has everything to do with the subjective conditionality of one person’s attraction for something different from another person. Unfortunately, this subjective yardstick has been brought into the realm of logo design. This is one major reason for so many poorly made logos…
On the beautiful morning I saw the Facebook post of Mr. Fela Durotoye’s presidential ambition, I soliloquise “Way To Go” – somewhat like a cheerleader. A new Nigeria, boy! Who isn’t looking FORWARD to that. “We need fresh blood”, that’s one of the mantras of the typical Nigerian, mine indeed if you ask. This is…
Many years ago I was an office assistant with Studio4Associates, the Architecture firm owned by my Great Uncle, Professor David Aradeon (NNOM). There I had the opportunity to see the very intense process of how a luxury building begins. It’s a mix of science and art and everything inbetween. Much as I was running errands;…