“Beauty is in the eyes of the beholder”. A very common statement that has everything to do with the subjective conditionality of one person’s attraction for something different from another person. Unfortunately, this subjective yardstick has been brought into the realm of logo design. This is one major reason for so many poorly made logos…
On the beautiful morning I saw the Facebook post of Mr. Fela Durotoye’s presidential ambition, I soliloquise “Way To Go” – somewhat like a cheerleader. A new Nigeria, boy! Who isn’t looking FORWARD to that. “We need fresh blood”, that’s one of the mantras of the typical Nigerian, mine indeed if you ask. This is…
Many years ago I was an office assistant with Studio4Associates, the Architecture firm owned by my Great Uncle, Professor David Aradeon (NNOM). There I had the opportunity to see the very intense process of how a luxury building begins. It’s a mix of science and art and everything inbetween. Much as I was running errands;…
The topic of this article alludes to the fact that there are logos that cannot go online. As a matter of fact, you may be using or designing one at the moment. A logo made with the mindset of a mere design, or conceived as a humongous illustration, is the kind that may not be…
If you’re Australian, “Rooting” (US) in this context is the slang for “Cheering”. That said, the story began a little over a month ago, I had a poser about the unveiling of the 9mobile logo on my social media accounts that drew numerous views. I promised to follow up with a full article on my…
Watch Video Of Her Key Note Speech To The Council.
According to the GCEO of United Capital Plc and President, IAPM, Mrs. Toyin F. Sanni, “…your investment assets may include your Art collection or other such valuables if they are kept as a store of value or as tradable assets”. This was stated in her article of July 1, 2016, published on LinkedIN, titled Personal…
The Nigerian economy in recent times has witnessed major capital flight. Now we are about to witness a corporate identity flight. The financial turmoil rocking Etisalat Nigeria took a new turn on Monday, July 10 – The Nigerian arm of Etisalat has been directed by the Emirates Telecommunications Corporation (ETC) to discontinue using its brand,…
There are good and bad logos. I decided to add a third description – ridiculous logos. By now I’m certain some eye brows would have been raised. I understand. It sounds like deliberately wanting to hurt your feelings. If you don’t feel this way, it could be that you consider the audacity of my introduction…
“Write the vision and make it plain”. Success is hinged on the extent to which the power of the written and spoken word, is imbibed, believed and acted upon. A majority of SMEs don’t bother about creating corporate statements – vision, mission, core values and tag line. And the handful of SMEs that decide…