Bracket Foundation launched by the music duo of Nwanchukwu Ozioko popularly known as Vast and Obumneme Ali also known as Smash of the group – ‘Bracket’ have erroneously used the exact logo of Save The Children Foundation, the world’s leading independent organisation for children; with operations in over 120 countries, saving children’s lives,…
The ultimate goal in any human endeavor is success. From as far back as recorded history, royalty and nobility created symbols with which they could easily establish their power and influence. Merchants and business people soon jumped on the trend. In their case; it was to validate originality, integrity, superiority, reputation and ensure the instant…
Understand this simple fact first-off, a professional designer will never do anything without a reason, without meaning, without purpose or without the backing of a strong idea that further promotes a fact. This is especially true in the case of a good logo made by the hand and mind of a master logo maker. Bearing…
Let me begin with a quote I love. “Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity” – Charles Mingus After receiving a clients brief, a follow up conversation usually starts the process. Often times a clients brief needs a review. Especially because there was hardly professional guidance to the…
One of the reasons we call a #logo a #symbol of #success is because to make one; a lot of time, attention, argument, team effort, brainstorming, trial and error, sleepless nights and client input went into the entire experience. The feeling of accomplishment is similar to the exhalation of an athlete after a successful race.…
Logos to the right are designed by Dayo Abiola. Quite often, people send me their logo for my viewing pleasure and of course, more importantly for my opinion. From a vast majority of near disaster logos out there, I am ever so happy seeing the few I almost literarily give a standing ovation. SMEs…
To add to what Mr. Masiyiwa has said in his Facebook post on the 10th of July, 2016, “building a culture of brand integrity requires a solid identity foundation” – Dayo Abiola. Many African entrepreneurs are ignorant of the power and influence of a properly made identity – a logo – on their business. A…
Arjowiggins Creative Papers, has a history of producing fine and custom-made papers that extends back to 1770. “From our Anglo-French roots we have grown into a leading paper manufacturer with a global reach, marrying nearly 250 years of experience, knowledge and skill to the most advanced technology available, to serve customers large and small worldwide.…
Winner of the best TV station for the 10th time, has in a bid to celebrate its 21 years anniversary, broken one of the most fundamentals of logo (corporate identity) rules. A logo must stand alone without any form of graphic or font based element around it – a necessary space called the ‘exclusion zone’.…
What is a logo? While you wait for my answer, I’d ask; what is a car, a house, a tree or a bicycle? My guess is that your answer will be; a car is a vehicle that moves you from point A to B. A house is a place you live. A tree is a…