There are good and bad logos. I decided to add a third description – ridiculous logos. By now I’m certain some eye brows would have been raised. I understand. It sounds like deliberately wanting to hurt your feelings. If you don’t feel this way, it could be that you consider the audacity of my introduction…
“Write the vision and make it plain”. Success is hinged on the extent to which the power of the written and spoken word, is imbibed, believed and acted upon. A majority of SMEs don’t bother about creating corporate statements – vision, mission, core values and tag line. And the handful of SMEs that decide…
In 1886, Coca-Cola was invented by a pharmacist named John Pemberton. He fought in the American civil war, and at the end of the war he decided to invent something that would bring him commercial success. Pemberton had failed severally in business as a pharmacist. But now he felt the conviction to succeed by trying his hands in…
The fact that you and I recognize, connect and for some, idolize logos of big brands wether national or multinational isn’t all there’s is to the value of the logo. The value of the logo of a big brand that you and I enjoy and experience is as a result of the external communications of…
Nigeria’s foremost logo making company, Dayo Abiola, congratulates the Mr. Lai Omotola led management team of Masters Realty International Concepts Limited on securing the ground breaking concession to construct the Mega Alade Mall in the heart of the nations center of excellence and commercial capital city, Ikeja. According to the Chief Design Officer of…
The richest man in Africa, Aliko Dangote once quoted “you must build a brand and never destroy it. One competitive advantage I had when I ventured into manufacturing was my brand, which I diligently built in the course of my trading”. Dangote started a petty food trading business in 1977, with a small loan from…
Have you really looked around you to notice that only SMEs mostly use or have gold as their logo’s color? And that there’s hardly a big business on the planet using gold as their logo’s official color hence their corporate identity color? Is it that big brands aren’t elegant, classy, sophisticated or whatever myriad of…
Any runner will tell you that the right shoes are key to success. And it is this thinking that has been the driving force behind sporting goods manufacturer Adidas. German-born Adolf Dassler nicknamed Adi, was an avid sportsman with a passion for extreme sports, having built his own ski jump. A keen runner as well,…
I quipped “now that’s what I’m talking about right there” having been wowed by the news of the launch of the Free Internet Service by one of Africa’s most prolific music producers and Mavin Records Boss, Michael Collins Ajereh also known as Don Jazzy. However, no sooner did I see the logo, my excitement came…
Naming a business is one of the most important stages of the destiny of any business. It is similar to the same reason a name is important to the destiny of any human being. However a good number of SME startups take this stage for granted and they don’t even know it. There are good names…