Should logo design be free in Nigeria? Actually, the best answer to this question is that, this decision is at the full discretion of the logo designer. What shouldn’t be, is that the free proposition shouldn’t be used to bait the public into getting shoddy work. FREE is usually the bait rookies set for the…
Should the color of a logo and its associated brand design features have a rare or odd color? The choice of a logo’s color is drawn from strategy decisions intended to create one of the best ways a business can work out its distinctive market presence by which it will be associated and or identified.…
When I see graphics designers justify the making of a logo with A + B = C, I wonder what + what was added to make Nike, Adidas, Gucci, Access Bank, Lufthansa, Puma, Lacoste, etc logos. You have been bamboozled if you think that’s what a logo’s design justification should be. Let me repeat again,…
The story of the Oyo State Agribusiness Summit 2020: Grow Oyo logo started on the 11th of January 2020. On this beautiful Saturday morning, in the middle of a meeting, my phone rings. It was my long time friend, the Chief Executive Officer of Verflex Communications Limited. It was this phone conversation that led to…
The infringement, theft, plagiarization of creative work goes on everyday. This puts original ideas and creative works at risk of being duplicated at the expense of the original creator’s or owners profit, credibility or brand. The World Intellectual Property Organization (WIPO) defines Intellectual property as the “creations of the mind: inventions; literacy and artistic work;…
In 2015, I was having a conversation with a young chap I mentor. We had a number of conversations on many-a-subjects over quality lunch from wifey, till we got to the point that his concerns over his Father’s work life came up. His father had done quite well as a business man. What’s really the…
e-roundtable is the first ever must-have digital discussion for creative design professionals and brand experts to talk fair and square about the ecosystem and how to fix things, increase value and address the question of quackery. It is an attempt at a holistic detox of the ecosystem for all of us to find justifiable reward…
Social Anthropology seeks to understand how people live in societies and how they make their lives meaningful. Social Anthropologists are concerned with such questions as: Why people do what they do? Companies such as Google and Intel, for example, use anthropologists to understand how people interact with technology. Since the turn of the century, human…
On this fine Saturday morning, the sunshine had pierced through the curtains allowing a ray of light that alerted that the day has begun. Whilst still contemplating on a series of flash thoughts and adjusting the duvet to get warmer from the chill, my phone rang. On seeing the name of the caller, I knew…
Usually business owners especially SMEs suspect attempts of sound advisory or presentation of intention to be walked through a process aka global best practice, as a covert means to demand a high price. Apathy is another response that’s common, and so subscription to shuddy work that gives zero client experience that helps the gaining of…